K FRASER                       ︎                      SENIOR ART DIRECTOR


K FRASER


SENIOR ART DIRECTOR

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Favor : How Texas Orders In

Film // TV // Social // OOH

We made a Texas-only campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!



OOH
We created a series of OOH and raised them right in Texas.




Social
We also created a series of social posts welcoming new Texans to Texas with fun facts about Texas.





Radio
Finally, we created a radio spot to play through the speakers of pickup trucks all over Texas. 




Senior Art Director: Kymberli Fraser
Senior Copywriter: Jacob Neuenswander
Senior Designer: Montana Sparkman
CDs: Justin Ralph and Greg Hunter

WORK        ︎      ABOUT                                              CONTACT       ︎     RESUME