We built the world’s first hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.

Adweek Ad of the Day | Adage | Fast Co. | Creativity | Muse

Vital Farms
Hens Behind the Lens

Fall 2021

Camera concept sketch

Art directon, concept and design

Copy: Matt Klugman
Design: Marissa Servantez & Wendy Ampuero
Photography: The Hens of Vital Farms
Creative Direction: Jimmie Blount & Justin Ralph
Camera Fabrication: Isaac Secret
Videography: Phil Kline