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We built the world’s first hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.

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Vital Farms
Hens Behind the Lens

Fall 2021






Camera concept sketch











Art directon, concept and design


Copy: Matt Klugman
Design: Marissa Servantez & Wendy Ampuero
Photography: The Hens of Vital Farms
Creative Direction: Jimmie Blount & Justin Ralph
Camera Fabrication: Isaac Secret
Videography: Phil Kline