K FRASER                       ︎                      SENIOR ART DIRECTOR




K FRASER


SENIOR ART DIRECTOR


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Preacher’s Early Service

Annual SXSW Event

The following are art installations created for Preacher’s annual SXSW event. 



Schadenfrodeo
Art Installation

Welcome to the Schadenfrodeo- an immersive video installation created from sourced TVs and rodeo bloopers, so you can experience the pleasure derived from watching people fall off a horse.



Screeching to the Choir 
Interactive Art Installation / Experience 

Screeching to the Choir
is an immersive experience where you can sing karaoke with the backup vocals of a gospel choir.




Dance with the Devil
Interactive Art Installation / Experience

Dance with the Devil
is an immersive experience where you can learn how to two-step in Honky Tonk Hell with the Devil himsel(ves).




Nuclear Vegas
Art Installation

Nuclear Vegas
is a stained glass window designed as an homage to the U.S. Department of Energy nuclear detonations at the Nevada Test Site in the 1950s and 1960s. The blasts were so large that spectators flocked from all over the country to watch from the rooftops of Las Vegas buildings.






Schadenfrodeo
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Sophia Sweeney, Craigslist and YouTube’s collection of Rodeo Bloopers


Screeching to the Choir
Role: Art Direction, Concept, Design & Build
Made in collaboration with Jacob Neuenswander, Wendy Ampuero, Ikea and the Austin Baptist Choir


Dance with the Devil
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Jenna Krackenberger, Tyler Booker’s closet and Double or Nothing Two-Step 


Nuclear Vegas
Role: Art Direction, Concept & Design



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