SAN ANTONIO EXPRESS-NEWS : AS TOLD FROM THE FRONTIERBrand Refresh // Brand Book // Print Campaign
As one of Texas’s oldest newspapers, we were tasked with honoring the reputation of the paper’s longevity while adapting the brand to the modern demands of the modern world.
FEATURES & RECOGNITION
Communication Arts : Advertising / Print Advertising / News
BRAND BOOKAlong with a print campaign and a new set of brand guidelines, we created a 250 page hardcover book using the paper’s own archives to tell the story of a unique visibility advantage that only they can own –drawing from San Antonio’s own past and using that experience to look towards the city’s future.
ART DIRECTOR: Kymberli Fraser
STYLE GUIDEWe created a new set of brand guidelines inspired by the things that are unique to San Antonio.
DESIGNER: Nate James, Caroline Jinks
COPYWRITERS: Ryan Ebner, Juan Garza, Zach Watkins
CREATIVE DIRECTORS: Zach Watkins, Marcus Brown