K FRASER                       ︎                      SENIOR ART DIRECTOR


K FRASER


SENIOR ART DIRECTOR

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The American Rodeo : Ride to Glory

Film

A grip, a gallop, a breath – these small things can make all the difference between a contestant and a million dollar champion. To promote the The American Western Weekend in Arlington, Texas, we chose to focus on the beauty of the in-between, where glory is found in the details. 












Art Director: Kymberli Fraser
Copywriter: Jacob Neuenswander
CD: Justin Ralph




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