Vital Farms was bringing a new product to the refrigerator section and snacking. With the launch of their Breakfast Bars, we set out to bring the familiar feeling of a warm breakfast to a time that’s usually dominated by dry, cold snacks.
Client: Vital Farms
Vital Farms Breakfast Bars Launch

Created remotely
April 2021

Role: Art Director
Tasks: Art direction, photoshoot concept & design

Copy: Korey Goodwin
Photographer: Knoxy Knox
Creative Direction: Jimmie Blount & Justin Ralph